I feel like this is about tracking. As in microsoft want the PC to wake up and scan wifi networks to figure out where it is, so they can use this data for targeted ads they serve in the start menu and bing, etc.
It's not a myth - I just fired up the install of Windows I have in a virtual machine. It's a clean install, downloaded direct from Microsoft with a license key the gave me through their Developer Program... absolutely nothing has ever been installed on it, and the start menu has ads for:
Office 365
Spotify
WhatsApp
LInkedIn
There's a note under that - the more you use your device, the more we'll show "New Apps" here. So presumably if it wasn't a clean install, I'd see more ads in the start menu.
Even worse - the Task Bar has an ad for Microsoft Teams. I can't figure out how to remove that one either - right click does nothing, left click asks me if I want to "get started" with installing Teams. At least the ones in the start menu can be removed with a few clicks.
They are definitely ads - when you click on them it takes you to the Microsoft store page... except for Office 365 which I assume is part of OneDrive - I can forgive that one, since it's part of their free cloud storage service and probably should be integrated into the OS. If you're not doing cloud storage of some kind, you should be.
Oh I have it disabled. Pretty much among the first things I do with any new windows install is disable and uninstall as much bullshits as microsoft preloads. It gets pretty annoying though how much there is you have to opt out of. I also like complaining about them so you're not too wrong there.
At least they are still better than samsung in that regard who preload facebook on their phones as a system app thereby preventing the user from uninstalling it.
The spotlight lock screen also has ads, but you can set it to any other lock screen to disable it. There are also ways to keep spotlight and disable the ads, and the ads are at least hidden behind a mouse hover and not immediately visible by default.
I have not seen start menu ads aside from the default bloat, but I also replace it with Start11 so I rarely see the default start menu anymore.
Still, if I'm going to own a $200 license for an operating system, I want no ads at all.
Maybe, but Microsoft's competitors are doing a lot better on the battery life front so they're leaving a lot on the table for competitors to swoop in by not fixing their sleep and wake issues. It was a big consideration for the company I work at to go with Apple machines because they do lots of field work and need the machines running all day. I can say from experience it's incredibly frustrating to leave home with my MS Surface on a full charge only for it to have majority of the battery drained by the time I pull it out of my backpack due to waking up when it wasn't supposed to.