Balancing raising prices with losing customers
Balancing raising prices with losing customers
Once a fan favorite, Max shed 700,000 subscribers in the past three months, even as it made money. That might work for Warner Bros. Discovery, but what about viewers?
Interesting article about how HBO/Max is raising prices while it’s starting to lose customers. Can the number crunchers in finance and marketing at this channel (and others) find the right balance?
Losing 700,000 customers in 3 months seems pretty bad.
Could be but I feel like we lack context. 700,000 is a number but large or small depends on what we're comparing it to.
Update: just read the article and no real numbers are given. I feel like that's typical for wired? Not sure, but I don't remember reading a wired article and ever saying "I feel confident enough to have a data based opinion regarding this subject"