Israel's victory against Hamas relies on good hasbara - Israeli MK
Israel's victory against Hamas relies on good hasbara - Israeli MK
The strong need for civilian hasbara was discussed in the meeting which was chaired by National Unity MK Ze'ev Elkin.
It's fucking wild that people are just paid to shit post and troll in the defense of murder. I really dislike all of this. This whole time and place we're living in. If it's not the Correct the Record then it's the Russians. If it's not the Russians then it's the Hasbara. If it's not them, then maybe China, or a bot or an AI. The world's going nuts from social media and the rich trying to set everyone's brain on fire, and then there's this shit. How much more synthetic does the world need to be? How can these forces not understand they are engaging in evil shit, just for the sake of it!
"The diplomatic mechanism relies on the hasbara mechanism," he said. "Success in the war is reliant on this component. There's no alternative to the civilian abilities here and on social media. It's one of the most critical fronts right now."
Gitam Media Group CEO Ido Har-Tov told the meeting that his company had set up a 200-person situation room that was focused on creating hasbara content.
"We've begun to create between 40 and 50 videos a day," he said. "We have tens of millions of views. We can be the country's most significant tool in hasbara.""Our goal is to explain to people how they can do [hasbara] themselves and explain how they help us become viral," she said. "The country, with all its complexity, doesn't have the tools to manage this fight. It needs to be done on the civilian level."
Buckle up baby, it's everyone's turn to drink from the fire hose.
"Good" article, thanks for posting.
Funnily enough, I've found that sorting by controversial on /r/worldnews presents you with a collection of articles that are way more interesting than the ones you find sorting by hot
Well the good news is, anthropologists will have no problems getting data on the propaganda campaigns after this becomes ancient history
For those wondering, like me, even after reading the article:
Hasbara was formally introduced to the Zionist vocabulary by Nahum Sokolow.[1] Hasbara (Hebrew: הַסְבָּרָה) has no direct English translation, but roughly means "explaining". It is a communicative strategy that "seeks to explain actions, whether or not they are justified".
So it's basically propaganda or misinformation transmitted by Israeli actors.