Scarlett Johansson hits AI app with legal action for cloning her voice in an ad
Scarlett Johansson hits AI app with legal action for cloning her voice in an ad
www.theverge.com
Scarlett Johansson hits AI app with legal action for cloning her voice in an ad
AI could probably fly under the radar if they just didn't do stupid stuff like this, but they just have to push the boundaries. If they made any number of fake voices it'd be fine, but no, had to do a celebrity. I hope they lose. Stupid stupid stupid marketing department.
I think it's inevitable.
The bad actors stealing data to train their apps don't seem to have an adequate understanding of the implications of their actions. They're just looking to make a quick buck and run.
Bring on the lawsuits.
For sure, they've been just scraping everything for so long without a care. It's about time they start facing it.
Actually, I think this is a legally very interesting area.
At the end of the day, AIs are just fancy imitations. Nobody would sue someone for imitating a voice, as long as it's not impersonation (in the legal sense).
I think you misunderstand something. The same thing many AI enthusiasts and critics often choose to not understand. Regenerative AIs aren‘t just born from plain code and they don’t just imitate. They use a ton of data as reference points. It’s literally in the name of the technology.
You could claim „well maybe they used different voices and mixed them together“ but that is highly unlikely, given how much of a wild west approach most regenerative AI services have. it‘s more likely they used protected property here in a way it was not intended to be used. In which case SJ does indeed have a legal case here.
It's a hard one. You train a general AI and ask for a story idea, that's not a huge deal IMO. You ask it to write in the style of George RR Martin or something that's something different. Yes you can do it by hand too, but these tools make it easier than ever.
Then sub questions... Is it okay to do it for free? What if you distribute it? What if you charge for it? All questions that these ai companies are just ignoring when they potentially have massive ramifications.
Making a random avatar is fine. Using ScarJo is iffy if you're using it for free. What if you're streaming on twitch with her? What if you're charging to use her likeness on twitch where the users will make money? Idk the answers to any of those.
I mean depends on where they are from. If they are from the US or Europe they would be fucking idiots but if they are Chinese, Russian, etc they are basically untouchable and it will merely be a game of whackamole.
Edit: welp did a Whois on their website and seems its from Arizona. So yeah nevermind my top comment, if this is truly a company stationed in Arizona they really fucked up.
The website is hosted out of Arizona, but that is about it.
You can get the full company name from their privacy policy here: https://lisaai.app/privacy.html
If you Google the name, the company is registered in Instanbul: https://www.firmabulucu.com/isletme/convert-yazilim-limited-sirketi/