I didn't even know it was controversial. This is so stupid. Even for an expensive camera, you would still need those accessories to make the video. That doesn't mean you can't say you shot the video on a Red camera, for example.
btw, nice to see that blogs still exist. Slice of mind content reads better as a blog post than making text posts about it.
It was mostly the Verge that put out that triggering article. I think most people understood the production crew would keep the same rigging and just swap out the cameras they were using for iPhones. But apparently the Verge expected some dude running around with his iPhone filming shit and got triggered.
Thanks! Yeah, the mild slights against Apple were silly but for me, I thought it was at least worth pointing out the cool features Apple highlighted in their behind the scenes article.
I don’t get why this is debated apart from getting clicks.
Just because a car has been driven and tested on the Nürburgring doesn’t mean its quicker when it’s driven by a regular person in everyday life. It’s just a tool and all its power derives from the conditions its used in and whos using it. Same principle with cameras.
Apple wouldn't be renting anything and the staff are probably very well paid.
They pay professionals who could work in the best paid positions in the industry and get them to film year round on projects like this - it's part of their R&D process for software like Final Cut Pro/etc.
And it seems it's also part of their R&D process for the iPhone camera.