The fact that I can open up ChatGPT right now and say "Write a Kotaku article about why Tetris is racist" and get a 100% believable result out of it should be a sign that they've been replaceable for a while now.
This sounds exactly like something Kotaku would write:
One of the key criticisms leveled at Tetris is the lack of diversity in its visual representation. The game predominantly features blocks of different shapes and colors, but the absence of any explicitly diverse or racially inclusive elements raises questions. In a world that is culturally diverse, the omission of representation within the game can be seen as a missed opportunity to promote inclusivity.
Good thing I spent five years in college sharpening my writing skills, only to be obsoleted by an uppity toaster. That'll make paying my student loans so much easier.
These companies planning to become unnecessary middlemen between you and ChatGPT seem to be kind of short sighted. If you're not providing your own (often stupid) insight then what do you really provide beyond writing prompts and saving the result on your site.