Elon Musk Really Broke Twitter This Time - The Atlantic
Elon Musk Really Broke Twitter This Time - The Atlantic
Tl,dr: Musk is irratic and has no plan, per a journalist who has covered him for five years.
What if everyone is making the wrong assumption about why he bought twitter? I'm convinced he didn't do it to make money. He bought it for the power, to control one of the world's largest microphones. He doesn't care about advertisers who will dictate content rules.
At SpaceX, Tesla, and other companies he hired industry experts. He's running this one completely differently and I believe his focus is politics and power instead of money.
At SpaceX, Tesla, and other companies he hired industry experts.
At SpaceX and Tesla his direct reports have isolated him from having any major impact on the rest of the company. Twitter had no such luck.