Carbon-neutral Apple Watch claims rejected as bogus in Europe
Carbon-neutral Apple Watch claims rejected as bogus in Europe
Last month’s Apple event included the announcement of what the company claimed were two carbon-neutral Apple Watches, the Series 9...
TL:DR: they don‘t accept offsetting carbon emissions. By that logic, one watch has emitted between 7 and 12kg of CO2.
Note from my side: driving a combustion engine car emits between 100-200g per CO2 per km. So driving 70km in your car, will equal one Apple Watch.
So it is still quite impressive how low the value for the Apple Watch is, but it is not neutral.
It's also impressively irreparable.
Shrug
I'm confused on what the EU is going for here. When I read "carbon neutral" I assume that means minimized emissions + carbon offsets.
I'm not sure if "zero carbon" is even a thing but it sounds like that is what EU wants "carbon neutral" to mean?
Carbon credits have been abused all sorts of ways as essentially a license to continue polluting. The EU's current stance is that the credit programs are so fucked in this manner they no longer really count.
Apples current approach of 'everything we can and credit the rest' is still ahead of the majority of the industries position, but not surprising that EU don't accept it as 'zero carbon.'
What the EU would like is for everyone to take responsibility for their own carbon generation throughout the entire supply chain rather than buying credits from greener companies, whether this is realistic or practical is yet to be seen.
They could advertise it like "makes you leave your car at home to go to work“ and some sort of Duolingo type annoyances, to actually make you carbon negative!
(That totally sounds like billionaire speech)
yes but what can I do about the car?? I do need it, and I really like wearing it on my wrist, i feel so swag!
watch instead needs at least a roof, I'm always exposed to any weather and it's super wrong how it can transport just one person at a time (usually me, in my case). also I think it gets too much scratches from the asphalt, I have to change the display screen every so often. strap it's like super strong, instead.
luckily though I no longer need a smartphone.
BEUC is the umbrella group for 45 independent consumer organisations from 31 countries. Our main role is to represent them to the EU institutions and defend the interests of European consumers.
Can I have one for America please?
You had one, the CFPB, but then the Trump administration defunded it to death and the Biden ditto didn't revive it.
At this point I don’t really care that much.
Pretty much all of Canada was on fire this summer and the entire country was dumping carbon into the atmosphere at record levels, far greater than anything man made in a year, so some watches that are being offset is pretty low on my list of anxiety inducing items.
Global warming is a thing but we may already be well past the point of no return when countries like China and India don’t care in the race to industrialize everything.
Europe said Apple you don't impress me much
No. That’s not what they said. They said it is impressive. But it is not carbon neutral.