Metalenses are a relatively fringe optical technology — at least, they were. Until now, it has been largely pursued by startups and scientists but that is changing as Canon has jumped into the fray and not only makes them but also produces the equipment necessary to manufacture them.
Reviewers then write "it's got great battery life, but it's so bulky" and take a star off. It's possible nobody actually cares, or that most people think extra battery life is worth the bulkiness. But that's what reviewers will write, and it will affect sales.
See also: laptop bezels. Reviewers say you're supposed to want the thinnest one possible. Problem is, web cams tend to be better if they can be bigger, and there isn't enough room in those thin bezels for a good one. Thus, your laptop web cam looks substantially worse than your smartphone.
Reviewers need to think harder about what they emphasize.
My previous phone was a motoG power and though it was bulky and a bit laggy the battery life was amazing. It's I think 3 years old now and I still use it in airplane mode for reasons. The battery lasts 3 weeks when I don't touch it. Compare that the s22 I'm typing this on which barely lasts 1 day in standby with batter saver enabled. I hate this phone after having that sweet multi day battery life.
"Oddly, Canon declined to provide PetaPixel with detailed information about its metalens technology and also chose not to provide any photos of its tech"
Oddly a megatech corporation elected to keep a tight grip on its early IP? 🤔
I wonder when companies are going to shift from making stupid stuff we don't need like this and start working on things to clean up the environment they destroyed making things for the last 40 years.
If you really think that is a viable business then you should be shifting towards creating said business that makes money working on things to clean up the environment.
He didnt ask when companies will shift to making money. He asked when will companies shift to making things we need.
Money is a useful tool, but it is not life sustaining by itself. Our species existed without money for longer than we've had money.
What humans really need is a habitable planet where we can feed ourselves, have shelter and cultivate culture with others.
Unfortunately the desire for money has disincentivised taking care of the ecosystem that provides food, protects us from solar radiation and keeps us and our crops from baking or freezing to death.