Marvel, DC, Lionsgate, Warner Bros., Paramount, Sony and Legendary are all skipping film panels at Comic-Con this year
Marvel, DC, Lionsgate, Warner Bros., Paramount, Sony and Legendary are all skipping film panels at Comic-Con this year
www.thewrap.com
Why Are Most of the Big Studios Skipping Comic-Con This Year? | Exclusive
Isn’t this the same thing that killed E3?
Yep, and now all the big companies do their own shows on their own time using their considerable budget while the smaller companies and indie devs get shoved into a diaspora of smaller cons and events that limit their reach.
It's a win-win!
I don’t think this is really a win. Con’s are a captive target audience and all the groundwork is done for you. I think this is going to backfire as it increases competition for attention and audience.
E3 was designed for journalists to drum up coverage/hype and it cost each exhibitor money to participate. Consumers were the secondary audience.
Cons are primarily designed to sell to the consumer. I would think they’d be thrilled to have DC, Disney, Marvel, etc there to hawk their wares instead of charging them an exhibit fee. Getting free press out of it is a byproduct. More important is the word of mouth and goodwill the appearance generates. Something you’re not going to get from a privately held event designed for journalists.