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Making Magic: The Challenges of Making Universes Beyond

magic.wizards.com The Challenges of Making Universes Beyond

What makes an amazing Universes Beyond release? Mark dives into why Doctor Who™ was a perfect fit.

The Challenges of Making Universes Beyond

MaRo goes over all of the decision making processes for UB sets, particularly how they choose which other IPs to go with:

  • Overlap with Magic players or potential Magic players
  • Elements that translate well to Magic cards
  • A partner that wants to work with us

He also spends a good bit time discussing how they "[make] sure you capture what people love about the property." For WHO this became a variation of Partner for commanders partnering with a "companion." Kind of annoying they went with that term given companions are already a thing from Ikoria!

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