After “Barbie,” Mattel Is Raiding Its Entire Toybox
After “Barbie,” Mattel Is Raiding Its Entire Toybox
In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO.
Gritty, raw UNO movie coming soon
24 0 ReplyUNO, but it's a Yu-Gi-Oh style anime movie.
8 0 Reply"Believe in the heart of the cards!"
gets a +4
7 0 Reply
Daniel Kaluuya is starring in a Barney movie and I'm not even joking.
15 0 ReplyAnd apparently it is adult-themed and explores millennial angst and disenchantment, because reasons. Yes, really.
8 0 ReplyDamn, it could work.
3 0 Reply
They should raid my GF's toybox. It'll keep them busy for years.
10 0 ReplyCan't wait for more corporate slop, maybe an "Agent Orange" movie in parternship with Bayer
6 0 Reply"Product" movies are all the rage. I could totally see them doing an Aspirin movie.
2 0 ReplyAspirin vs Paracetamol : Dawn of Big Pharma
2 0 Reply
This is perhaps bad news for Lena Dunham, whom Mattel has lined up to helm “Polly Pocket.”
Kill it with fire
6 3 ReplyFinally, a Masters of the Universe movie!
3 0 ReplySkeletor is here to say some insightful meme crap! Be back in one hour!
2 0 Reply1 0 ReplyWow, that animated movie is just the first 5 episodes of She Ra stitched together which already ran on TV? That’s some evil shit.
2 0 Reply
That was one long fucking article lol
3 0 ReplyI was gonna post a rant railing against this obvious money-grab (shilling, product placement, half the budget is marketing/promotion blah blah blah) when, utilizing my encyclopedic memory of the moving image, I realized this type of "cinema" is nothing new. The only real difference is that now it is no longer an afterthought but an integral part of the plan, an efficient, organized, concerted cross-media marketing ploy. It's not meta, it's nostalgia rationalization; it's not smart, it's calculated.
Brand immersion my ass.
4 2 ReplyPermanently Deleted
2 0 ReplyNext company up, Mego.
0 0 ReplyI think your timing's off. You might have made big money pitching that idea 10-20 years ago. The Micronauts Movie! Action Jackson: 8" of Dynamite!
2 0 ReplyFairly satisfied that somebody understands!
1 0 Reply