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"Thank you, Monster Hunter": Nepali restaurant's sales jump in Japan after Monster Hunter Wilds gives millions of players a hankering for stretchy cheese

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"Thank you, Monster Hunter": Japanese restaurant's sales jump after Monster Hunter Wilds gives millions of players a hankering for stretchy cheese

Summary:

The article discusses how the release of "Monster Hunter Wilds" has significantly boosted sales at a Nepalese restaurant in Tokyo, Japan. The game features enticing food animations, particularly showcasing stretchy cheese naan, which has made players crave it in real life. The restaurant, Salam Namaste, nearly ran out of cheese due to the influx of customers inspired by the game. Their social media account humorously thanked "Monster Hunter" for the increased business.

Additionally, the game's popularity has impacted the Japanese gaming industry, with some developers reporting a drop in sales for their games after "Monster Hunter Wilds" launched. The article highlights the effective marketing and cultural influence of the game, driving both food cravings and affecting industry dynamics.

Archive: https://archive.md/iuXsO

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