Coles to dramatically reduce number of products to simplify shopper experience
The supermarket giant said it is reducing the amount of products stocked to simplify its range for customers.
That's the official line, anyway. And Channel 7, in their incredible journalistic integrity, challenges this not once. Meanwhile, others are claiming that this is about strongarming suppliers, with whom they are currently in a dispute. I know which I am more inclined to believe.
I don't see how this could go well for them. The big range is the main strength Colesworth have over Aldi. Cut back on your range and people have less reason not to go to the cheaper store.
pretty sure Coles will abandon small aussie made suppliers
they are anti-australian cunts, that's what they do
It's a public relations article aka marketing.
So how does reducing their range "add choice", exactly? This is the most balls-out corporate doublespeak I've heard in a while.
FWIW, I'm not deadset against this as a concept (because honestly, who needs fucking 50 different kinds of toothpaste or toilet paper), but there's no way in hell this is about customers. This is about exerting power over suppliers.
And it won't reduce their prices, either. They could just, you know, do that. They could always have done that. They just don't.
FWIW, I’m not deadset against this as a concept (because honestly, who needs fucking 50 different kinds of toothpaste or toilet paper), but there’s no way in hell this is about customers. This is about exerting power over suppliers.
Came here to say the same. On one hand, the mass overproduction and waste is atrocious (an atrocity) and the false perception of choice and the choice paralysis is just a waste of our time on top of that, so if I still shopped there it would have been refreshing to see. On the other hand, let's not pretend Coles cares.
About 18 months ago, there was a big uproar from sheep farmers that the price they were getting for lamb was a fraction of what Coles were selling it for. At that time Coles reduced the price of a leg of lamb to $8 a kilo and this has slowly crept back up to $15 a kilo as of last week. At the end of the day, Coles could have left the price as is and paid the farmers more, but nope, they did a short term price reduction which didn’t help them one bit..
Gonna be honest, I have very little sympathy for our farmers. Back when Coles & Woolies raised the price of milk by 30c/L and said it was to help pay farmers after the drought, I was saying that I would be willing to pay more specifically if it gave farmers less. They've continually shot themselves, and by extension the entire country, in the foot by voting against action on climate change. Fuck 'em.
Reduced the price to the consumer, never even thought about increasing the price to the producer
Sounds like Coles has been eyeing off Aldi and wants to also get into narrowing the range down to products they have more direct control over (bet their prices don't follow Aldi though).
To increase profits.
I don't even bother with Coles and woolies anymore. It's Aldi or other independent stores.
So i guess coles is increasing their sneaky “coles” brand stuff that looks vaguely similar to the real thing?
i love visiting supermarkets when i travel overseas (yes im a giant fucking nerd), japanese and german supermarkets have such a broader variety of products available. the convenience stores in greece have more (and better) dairy and cured meats then my coles.
aldi + the local vege shop all the way. i really hope that iga can start to compete a bit more with colesworth, the prices arnt that much more.