Tesla’s European market share is declining sharply, with EU registrations dropping 40.9% in November 2024 compared to last year, and year-to-date registrations down 15.2%.
Including the UK and EFTA, Tesla’s registrations fell 13.7% this year.
The drop stems from reduced government EV incentives and growing dissatisfaction with CEO Elon Musk.
Despite Tesla’s decline, overall EV registrations in Europe have remained stable as competing automakers gain ground. Tesla remains the largest EV producer in Europe but faces growing pressure from rivals capitalizing on its waning dominance.
It's slowly becoming a point of abject loathing. Many of us openly laugh at Tesla drivers, not in the least because they've taken the crown of "deadbeat drivers" from BMW & Mercedes a long time ago. See an asshole on the road? 66% chance it's a Tesla.
Good and I did not consider a Tesla when purchasing our first EV. We will continue to shop from the Tesla's competition until "Leon" rockets off to Mars.
I have a Model 3 at the moment. I've had it for almost 5 years and it's generally been great - cheap to run, quiet and comfortable on longer trips but still fun to drive on back roads.
Recently it had its first major breakdown, and although Tesla service did manage to take care of it, it's got me browsing for new EVs - but now, buying a Tesla is not the foregone conclusion it once might have been.
First, they have been making some truly stupid design choices in their latest facelifts (deleting the indicator stalks and gear selector).
Second, their CEO has now gone completely mask-off fascist.
Third - after a few years for the competition to catch up, we now have genuine alternatives from other marques which are just as good if not better EVs than Tesla's offerings.
other automakers have stepped up to try and fill the gap left by Tesla,
Absolutely, IMO VW group has made a stellar job with the MEB platform, and are selling very good Electric cars at competitive prices.
VW group has of course the VW ID series, Skoda Enyaq and Elroq, Cupra Tavascan and Born, Audi E-Tron 4-6-8, Porsche Taycan.
This is a very impressive lineup IMO. And generally they have lower noise and better driving comfort than Tesla. Allegedly drive assist systems are way better than Tesla. No sudden phantom breaking, and no weird warnings about traffic that is completely irrelevant. Common for all is that they are all very good cars, without the weirdness of a Tesla. VW group has about 14 distinct models, so you have way better chance of finding a perfect fit than with Tesla.
Apart from that, if you don't give a shit politically, we also have some decent Chinese options. Xpeng is very attractive IMO.
The best selling EV here is the Skoda Enyaq, and that's absolutely with good reason, there is just about nothing to fault on that car IMO, it is also my own personal favorite, although I hate to go mainstream.
To quote Elon Musk:
You'd be a fool to buy anything but a Tesla today.
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