The Muskrat wishes he were as badass and terrifying as Ramsay Bolton. Instead, he's just a petulant man-child who used Daddy's money to buy out others and take credit. Could've been seen as a Tony Stark type if he'd stayed out of the public eye, but now people know too much about him.
I don't know for me it seemed like the first and the later seasons were comparable. The shock value of the major "I can't believe they did that", was what kept most the more critical analysis of most of the rest at bay. After the red wedding, you are desensitized to just about anything, and there's no real room for shock.