You don't buy a company for their servers or employees, those can be found elsewhere for the same price. You buy a company for its users and its brand. To throw away one of the most icon brands in the world, which is present in the footer of every major website in the world, is baffling.
Twitter gets their iconic branding enshrined in the dictionary as a verb - one of the very few companies that have achieved the feat - and Elon chucks it all in the bin.
The only reasonable answer is that Musk is intentionally killing Twitter, which is conspiracy theory levels of dumb.
The only other solution is that the richest person in the world (officially) is this stupid. This is almost harder to believe than a conspiracy to destroy twitter.
This is a stupid move. It's like Google changing its name to something else. Now everyone says "you need to Google this" instead of "you need to search this on the internet". Twitter has become a recognised brand and tweeting has become a verb in the dictionary. He's destroying years of work. At this point, we can safely say that his behaviour is not rational.
Seeing the care that went into designing the original logo, only to be replaced with... I keep wanting to call it clipart, but clipart is less lazy than this.
This is beyond dumb. Such an iconic logo that was already such a huge part of their brand. Not even a logo that needed to be changed. This will cause major confusion for some old people.
This is just proverbial middle finger from Elon to the PayPal shareholders because he couldn't get his way, now he is in a position where he can do this and no shareholder can criticise him for doing so.
The brand 'X' doesn't have any meaning behind it. 'M' maybe so but that would be a stretch.
@mastermind White X on a black background. It couldn't have less character and personality. The branding wasn't the issue with Twitter. Let's recap: Twitter is struggling, Elon buys Twitter, makes it a worse platform for users, introduces authentication by payment, restricts the access to the platform, and then changes the only good thing about Twitter, the branding.