Reclaim the internet: Mozilla’s rebrand for the next era of tech
Mozilla isn’t just another tech company — we’re a global crew of activists, technologists and builders, all working to keep the internet free, op
This is stupid.
This is my new reference for top response.
Says it all. FF should focus on providing a browser engine competitor to Chrome/Google, not squandering money on rebrands. At 5% (or less?) market share, their core market of tech nerds, and even their near horizon of potential users don't even respond to this bullshit.
Tl;dr: corporate speak, just a rebrand, the new slogan suggests they want to lobby more.
Hope the corpo's at the helm stay enough out of the way of engineering, that gecko remains. Poor mozilla engineers :(
Some excerpts:
Even though we’ve been at the forefront of privacy and open source, people weren’t getting the full picture of what we do. We were missing opportunities to connect with both new and existing users. This rebrand isn’t just a facelift — we’re laying the foundation for the next 25 years.”
We teamed up with global branding powerhouse Jones Knowles Ritchie (JKR) to revamp our brand.
We back people and projects that move technology, the internet and AI in the right direction. (...) With our “Reclaim the Internet” promise, a strategy built with DesignStudio in 2023, the new brand empowers people to speak up
“We intentionally designed a system, aptly named ‘Grassroots to Government,’
Wholly fuck... How are those parasites even get paid money for just sitting around and spewing bullshit?
They can even make an own company of that, to fucking "consult" other companies how to further spew bullshit
I can't even puke enough...
Hmm, so the only change is they're adding AI to their buzzwords?
How about they stop talking to branding companies/consultants and just build better products?
Here's a free idea: create a way for me to compensate websites without ads. I'd actually pay for the content I consumer if paying was reasonable. Instead of sitting with branding consultants, lobbying government, etc, sit with the big media orgs and figure out something that works for everyone. Do that well, and I think they could actually profit from their browser, because they're preserving privacy w/o pissing off content orgs.
How many millions did this utterly useless rebranding cost?
Why haven't the people who decided to waste money on this rather than retaining talent gotten fired yet?
Bring the dinosaur back
The previous Moz://a Logo was just a pure genius reference to http:// and I hate that they got rid of this clever and unique logo.
At least the new one doesnt look as bland as most of the other rebrands we are seeing recently.
The old logo also looked far more professional and serious, which is exactly what you want if you're setting yourself up as a serious alternative to Google and Chrome.
They already had a tough time becoming known, with this logo that doesn't link well to Mozilla this is becoming even harder. If you took a random person and asked them who the new logo was for, they wouldn't know. With the Moz://a logo, they could easily figure it out.
The chosen colours are also too harsh. The activists/hackers/whatever already likely use Firefox. It's exactly the pond they shouldn't be fishing in. They should focus on a brand messaging that demonstrates reliability, performance and ease-of-use, being the choice for the casual user. Because that's the market they need to win.
I rue the day that, in the panic of Trump’s 2016 election win, I donated a not insignificant amount to this organization. They clearly didn’t need it and only squandered it. What is this Chief Marketing Officer’s salary?
Prior to Mozilla, Lindsey headed up corporate-level marketing for Facebook Inc. […]
Thank you for trying to make a difference.
Doesn’t always end up the way you want. We can’t let the occasional defeat stop us from trying.
Found this on Reddit
Just stick with the brand 😿
Corporate properganda?
Enshitification coming to firefox too... This is why we can't have nice things...
At least you can fork ff
If you have millions a year of free cash flowing around to pay the teams of developers to maintain it, sure.
At that point you could fork chromium too.
I can't remember a time I've ever been excited about a rebrand.
Sometimes at jobs it has come along with needed technical improvements, but usually it's just "Hey everyone change your email signatures and linkedin photos our new brand is going out!! Aren't you glad we spent time on this instead of hiring more developers/sales/support?"
Maybe I just undervalue marketing.
Back on topic. This seems silly. Firefox was a well known brand and iconography.
Even ladybird browser changed their cool logo to flat one. This is sad
So is there anything useful outside of Firefox and Chromium derivates? I can't imagine a Firefox fork lasting too long.
with how quickly projects like ladybird are catching up, i'd say give it a year or two and it can be a real contender
Webkit.
When the company needs to show that it is alive - a new brandbook is invented.
When the company has nothing to do, then other, no less fun games begin.
I like it and the intentions, let's see how it manifests