The Fossil Fuels Conversation Needs a Hard Reset | The term “reducing emissions” has outlived its usefulness, a crutch to soften the blow that’s exploited by greenwashers. Now it’s time to get real

The article's pretty optimistic. It's predicting a move away from "reducing emissions" messaging to "ending fossil fuels" next year. It thinks that's going to be more effective, and I hope so but I don't see a reason why it will be.