Starbucks needs you to rein in highly customized drink orders—’We have some cleanup to do,’ CEO Brian Niccol says
Starbucks needs you to rein in highly customized drink orders—’We have some cleanup to do,’ CEO Brian Niccol says
Starbucks’ new CEO, Brian Niccol, wants to bring back the chain’s “coffeehouse vibe.”
Yo ngl if you're not getting some wildly custom drink order, what's the point of going to star bucks?
It ain't the coffee
My work is always doing Starbucks runs. I hate it because they won’t get me a fucking sandwich. “We only do coffees.” I drink my coffee black, which is usually on site. That shit’s not even coffee.
That's been the average Starbucks customer for so long. Instead of asking your customers to change, maybe change yourself. Maybe pay your staff liveable wages and staff more than 3 workers per location.
I worked for Starbucks during college in 2004. Everything he says they’re trying to go back to is what it was like when I worked there. We had limited food items in a case, some mugs, and definitely sharpies. No hot food back then. Most of the time the only customization requests we got besides an extra shot or a different milk was the “extra-extra-caramel” requests for those disgusting caramel frappuccinos. They wanted us to coat the cup in caramel sauce. We hated making frappuccinos.