I understand that WotC wants to capture the potential for MTG as a game and framework to be applied to nearly anything, and that for whatever franchise they choose to expand Universes Beyond to there will be a bunch of fans who are thrilled to see cards for their beloved characters.
What worries me is that the more MTG is everything, the more diluted the game's own identity becomes. I fell in love with a game that depicted its own worlds and told its own story. I came to accept that Universes Beyond had a place in MTG and it felt ok when used sparingly, but I think 2025 is the year that we cross the threshold into hugely expanded scope for crossovers.
I just hope Magic still feels like Magic a year from now.
How do you feel about the direction that new planes have taken? I think it's fair to say the scope of what can be a magic plane has increased dramatically recently, from the guns of New Capenna, the tech in modern Kamigawa and Duskmourn, and the increasing variety of intelligent animals that aren't humanoid like lionen.
We're getting an Omenpath racing set and a space plane this year, which I think will be distinctly different from previously explored tropes and backdrops.
It crossed that threshold for me a while ago. "Diluted" is the right word. If somebody asked me to describe Magic to them now, I don't know what I would say.