Yes, I feel like all these Big Tech companies changed the parent company name (Facebook -> Meta, Google -> Alphabet) to confuse end users when they read news about how they harvest our data don't respect our privacy: the news talk about a big company spying on users, users know a few app names and most don't link both together
They tried to rebrand because they had an incredibly low customer satisfaction rating associated with Comcast (I wonder why?). I worked for that horrible company during the rebrand and they told us as much. It actually did end up positively affecting consumer opinion (because people are morons), so much so that Time Warner Cable and Cablevision followed suit a few years later rebranding their services respectively to Spectrum and Optimum.
In a weird way, some Zuckerberg haters love calling it Meta because that more closely evokes the enbarassing metaverse / VR crap they’ve been so into. Facebook was an incredibly successful website but Meta is a joke.
It's funny, our news outlet calls it exactly that. They used to say "according to police on Twitter" but now they write "according to police on X, formerly known as Twitter".