On the one end, you've got the F2P game that offers you a zero upfront cost to downloading and playing the first few levels, then slowly constricts the quality of the gameplay until you pay them to relieve the pressure.
On the other end, you've got the AAA game that hypes release for months and tries to get as much money out of you as physically possible at launch by flooding social media with FOMA. Then they rapidly sheds support for the product until its another forgettable crap title on the pile of forgotten sequels.
In either case, it almost feels like the goal of modern video games is to inflict anxiety and distress on their audience. Like, the point of the game industry is to make the player miserable and then accept payment to provide relief.
You forgot the part where the AAA product is released in a beta state and doesn’t get up to proper release-level quality until a few months worth of patches.
I won't lie, I was really enjoying D4 until the end. And then I just kinda went slack jawed because... oh, its a cliffhanger. They're never going to resolve this, are they? Season Passes? No. This is fucked. Oh well...
Heh when Batman Arkham Knight released it was literally unplayable unless you had like 12GB VRAM in 2015. I would say that it wasn’t even in beta since it didn’t even work once on recommended specs
I could go on a whole fucking rant about how whatever potential good things about the Early Access model (and basically anything that isn't "release the full game as a complete product with no other potential added features. aside from DLC that are purely further additions to the game and not part of its main functionality", including seasonal games) have been almost totally subsumed by it just being an excuse to release games shittily and then go "Oh no worries, we're going to keep adding and developing it over time!" and then either don't, or spend three times as long doing that if they had just kept the whole project under wraps.
look at Elden Ring for instance. the game was kept so under wraps by Miyazaki and co that even like a year before it fully released, there was virtually no information about it at all. no early access period, no "Welcome to the April 2019 Elden Ring Early Access Update #3, where we have added Caelid! Go explore and give us tips on how to improve!" no, the dev team just dumped the whole game on us (aside from very minor things like the pvp colosseums and pvp was already a full feature before this) and it's already probably in the top 5 games of the decade and it was only 2022.
it's one thing if it's legitimately a small company doing this shit, I get that you need finanacing under capitalism and shit sucks in general, it's another thing entirely for larger, proven companies
not sure if every single professional game tester has just dropped dead in the last 10 years or what, but I'm not sure why we have to be unpaid game testers now. hell, we have to pay to be game testers in fact.
Baldur's Gate 3 is the exception that proves the rule
this is why i feel lucky to have been able to use my stimulus checks on music production gear bc the golden era of cool cheap music equipment is almost over. everything is gonna get shittier but at least i can make annoying music in my apartment.
Also, according to my friend:
"Unity Execs sold shitloads of their own shares days before announcing a change to the engine pricing structure that makes this meme a reality"
Can I get a discount on the Unity Runtime Fee?
Qualifying customers may be eligible for credits on the Unity Runtime Fee based on the adoption of Unity services beyond the Editor, such as Unity Gaming Services or Unity LevelPlay mediation for mobile ad-supported games. This program enables deeper partnership with Unity to succeed across the entire game lifecycle. Please reach out to your account manager to learn more. For details on Unity LevelPlay, please contact your account manager for ad monetization, or contact sales here about ad monetization.
What is Unity LevelPlay?
Unity LevelPlay is an industry-leading end-to-end ad mediation platform for game and app developers. It supports everything your business needs to scale. With Unity LevelPlay, you can:
Generate revenue with monetization tools and ad sources through Unity LevelPlay mediation’s competitive real-time auction and optimization tools.
Gain transparency and data availability with granular breakdowns to pinpoint opportunities immediately.
Acquire users at scale using exclusive user acquisition solutions and automated targets.
Just what the games industry needed, even more advertising.
It's 20¢ per install max so even if that policy is literal it isn't quite that extreme. But I do wonder if they'll have a policy for someone downloading repeatedly. I have my browser disk cache disabled so I wonder if it's actually literal in terms of install/initialization or if it's more about having some kind of Unity tracker cookie that identifies users.
It isn't extreme until you realize it forces game companies to collect and share a bunch of monetizable personal data sorry "telemetry" from their users, and will probably preclude installing games offline.
Unity already provided data for a study about the effectiveness of China's gaming time limit laws for kids, so they definitely already collect your data
Not only is it per install, it is also retroactive.
It's also ridiculous. They already have their deals in place for successful games made with their engine. Why they don't simply increase the royalty fee instead is beyond me.
It's 20¢ per install max so even if that policy is literal it isn't quite that extreme.
If I release a game for free, and a million people download it (because it's free), and Unity thinks I'm making money (because they use a predictive model to determine this rather than any kind of hard data), I'm suddenly on the hook for $200,000?
If I released a game in 2015 and forgot all about it and some popular streamer in 2025 plays it and it gets millions of installs all of a sudden, I'm now liable for hundreds of thousands of dollars for a game I may not even have the code and assets for anymore?
if you pirate a game made in Unity, the developer will still have to pay Unity for the "install", so "install bombing" could become the new "review bombing" as irate s rack up bigger and bigger bills on your behalf
Unity says "our statistical model won't count fraudulent installs" but they also say "trust us bro" about all of their install data collection and modelling instead of providing any hard info about anything
Actually they've transitioned from “our model won’t count fraudulent installs” to “we will work with customers effected by piracy on a case by case basis”. Though I don’t know how they expect anyone to figure out they’re getting overcharged due to piracy when they won’t tell you how they calculated the fee in the first place.