What if Everyone Did Something to Slow Climate Change? Researchers are looking at the impact that individuals’ actions can have on reducing carbon emissions — and the best ways to get people to adopt
What if Everyone Did Something to Slow Climate Change? Researchers are looking at the impact that individuals’ actions can have on reducing carbon emissions — and the best ways to get people to adopt
In 2005, fossil fuel company BP hired the large advertising campaign Ogilvy to popularize the idea of a carbon footprint for individuals.
BP oil company pushed the idea that our individual carbon footprints matter so that everyone can share the blame of what the fossil fuel industry has done.
Don’t fall for it. Only corporations pollute enough to matter. Only corporations can provide alternatives to fossil fuels. Only corporations can make a meaningful reduction to greenhouse gas emissions.
The most significant difference individuals can make is to create political and legal pressure by voting and protesting.
The article discusses this, yes - along with how the carbon footprint is a good metric for individual consumption even if corporate propaganda abuses it.
I agree with you that political action is vital. I don't agree that it's necessarily more significant than personal action. Feminists used to say "the personal is political", and it's still true. How you act in private demonstrates your commitment to the values you endorse in public and gives your voice more weight when you speak your values.
If you reduce your personal footprint, but never talk about it or encourage other people to do the same, your impact is limited to yourself. If you reduce your personal footprint, and make your actions contagious by talking about them with people you know and encouraging them to do the same, you can impact many more people, encourage them to follow your lead and reduce their footprint, and then they can encourage others to reduce their footprint, and so on and so forth.
Limiting the damage from climate change takes collective action. And collective action requires a community, and a community requires communication.
If you assume you are a lone individual and your personal decisions have no effect on anyone else, it's easy to imagine reducing your personal footprint is meaningless. If you see yourself as part of a community, and by reducing your personal footprint you encourage others in your community to do the same, you can see how much larger your impact can be.
So you’re repeating the BP talking points.
@stabbycicada @UsernameHere I'm afraid I take the darkest view. That is that BP etc gave the public the full option to care about their carbon footprint, and the public decided not to.
At that point why should BP or politicians force it upon them?
Who exactly would be the "we" in that process who knows better? If it is some informed and passionate minority, that is not actually democracy.
It is a collective action failure.
The fossil fuel industry has spent a lot of money making us dependent on them. They have been so successful that the majority of us would not be able to survive without their products whether it be to get to work, power our cities, heat our buildings, etc.
So what’s a realistic approach to the problem:
Getting billions of individuals to change across the planet? Which requires most of them and their families to die?
Or
Changing a few dozen companies?
Not only that, but only collective action and politics can give people the choices they need to reduce climate change.
It's no use telling people not to drive if there's no public transport system. And people can't individually will their energy to have a generation mix.
Those are important, but the act of doing things like installing solar panels, or a heat pump changes minds — and when you do it, others around you see and imitate.
I'd rather put my money into feeding the hungry than consumption effecting nothing but my ego.
I can’t afford those things just like most of the people impacted by climate change. But maybe that’s the point of redirecting the focus to those actions.
Corps make and sell what we buy.
Arguments like yours seem to condense down to “I won’t change until a corp forces me to” which makes no sense to me.
Tell that to the marketing team BP hired to say the same thing you’re saying.