I for one appreciate that ubisoft chose the top down view of poop as their logo. it's the perfect symbol for everything they represent and they're incredibly brave for wearing it proudly on their chest.
Of course I'm really not a fan of whatever they do and I would never buy an Ubisoft game for at least a decade now, but I still think that a lot of people should don't know what buying means and that they never, ever bought (and hence owned) a game or movie. Those are not material goods like a car, which you can physically transfer from one person to another. Those are intellectual goods, and ownership here means you own all rights for it, which usually only the publisher has. What you buy online or in a shop is mere a license to watch/play/use/whatever and a medium with the associated data (like a DVD).
Therefore "piracy" had never been theft (or robbery, as it is called so nicely on German news). It is a license violation. Just that doesn't sound as demonizing as the publisher want it to sound.
I call this "The curse of Might and Magic". This franchise was established by Jon Van Caneghem who founded New World Computing. The company later got into financial trouble and was absorbed by 3DO. Over time (mainly due to the commercial failure of its console, which came after the acquisition of the M&M property), 3DO started slipping into the hole. It dissolved, and in its fire sale, Ubi purchased the rights to Might and Magic. The rest, as they say, is history...
I was a huge fan of Ubisoft. I basically stopped playing any of their games after Assassins Creed 3, with the exception of AC: Black Flag, which I got from the high seas, ironically.
I think in the context of why he said this was something like an interviewer asking "what would have to happen for cloud gaming to take off and see bigger numbers"
There is enough to get mad about to waste time getting mad at imaginary things.
Could also be that their latest game on ps5 looks worse than a 5 year old PS4 game.
Also despite the repetitive nature of those games, I still always stuck by games like assassin's Creed, but I didn't even give the new one an hour before I just got sick of it
No worries, at no point in recent years have I been feeling I "owned" a ubisoft game. Not even played them. I'm that committed to follow thge instructions of some dipshit.
If there’s a reason Star Wars Outlaws is mediocre, for example, it doesn’t have much to do with microtransactions or game renting.
And the quote that was offered was between investors when asking why Ubisoft+, their subscription service that lets you cheaply rent games, wasn’t doing well.
Might be a point of obviousness, but: Most of us own most of our games. Those of us not owning games via subscription rental are choosing to do that, because we don’t care about completionism or playing a title once a year for nostalgia.
Ubisoft is low on creativity and their games don’t interest me, but I’m sometimes weirded out by the illogical way they’re painted as evil, or the way this stupid quote suggests they’re “Cumin’ for muh game discs”.