My guess is Reddit is doing this to temporarily raise traffic. It's like rage bait. They know they're pissing people off and protestors will flood the site, but traffic is traffic. If they can demonstrate engagement it must be good enough for the upcoming IPO.
It's really apparent that Spez and the rest of the admin team don't actually use Reddit on a day to day basis. Their decisions are like some consultant coming in and recommending ideas.
I recently listened to a delightful pair of Behind the Bastards episodes (a podcast I can't possibly recommend enough) about Jack Welch, the darling of the modern C-suite and those aspiring to such.
The way he shaped modern capitalism to the detriment of all is terrifying. But the hilarious aside is much he was like Trump, Musk, Zuckbot, spez and all the rest. A raging little boy who has been dealt some insignificant slight, generally imagined, who wants to burn down the world as a result.
But, since this was entirely in the pre-Internet era, and he was mostly a darling of the press when interviewed for his pithy anecdotes about how to business, it mostly flew under the radar. The modern hyper toxic tech bro CEO or his presumptively dumber and louder counterparts who have still stumbled into social media is nothing new. They are just airing their dirty laundry in the public square with a much bigger megaphone.
I'm so lost right now. I was Redditor for 13 years. The last 8 I tried every app until I settled on Joey for politics and news and RIF for sports and entertainment. It was perfect. I could open RIF for college football, basketball and baseball, cricket, music, and various other hobbies. Then, I could find out what horrible shit was happening on Joey. Now, I'm trying to understand fedia, mastodon, and tiff but they are woefully underpopulated so if you post something, it usually just get ignored though I did get into an argument with Charles Stross on Mastodon and probably pissed him off (I love his writing but I think my points were just valid). I miss knowing who is going to create content that I might find enlightening and who I can avoid reading. I know know 2 people IRL who actually reddit and no one who uses anything but Facebook. I don't want to argue with college roommates
Trump and Musk are great examples of being too rich to fall. Once you get to that point, you can fuck the poor as much as you want. The only way for you to fall is to fuck with other powerful people a la that pedo ring leader who was murdered by guards after getting caught.
Engagement is what matters, and that’s driven by habits. The protests were disruptive. The switching of apps is disruptive. I see this more as a way to distract and bring up engagement again.
Is it a good idea? Honestly, if they want to succeed I think they should focus on what has become broken with reddit first
Not really the focus of the article, but I think that /r/place was a neat idea, but hard to produce much with.
I feel like maybe there are forms of collaborative art that might go further, like letting people propose various changes to a chunk of pixels on an artwork and letting people vote on the changes.