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The Gen Z ‘Underconsumption’ Trend: The Canary in the Coal Mine?

www.forbes.com The Gen Z ‘Underconsumption’ Trend: The Canary in the Coal Mine?

Gen Z embraces "underconsumption," signaling a shift in spending habits amid economic challenges. Retailers, take note of this growing trend.

The Gen Z ‘Underconsumption’ Trend: The Canary in the Coal Mine?
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