BMW Drops Controversial Heated Seats Subscription, To Refocus On Software Services
BMW Drops Controversial Heated Seats Subscription, To Refocus On Software Services
BMW has made a U-turn on a controversial subscription service that saw drivers pay a fee to activate the heated seats fitted to their car.
BMW has made a U-turn on a controversial subscription service that saw drivers pay a fee to activate the heated seats fitted to their car.
I starting to believe the subscription groupthink may be what leads to our next economic depression. It's not sustainable for the majority of people, and as more things switch to subscriptions fewer people will be able to maintain theirs.
the rich won't stop until it's literally Living As A Service.
"You will own nothing and be
fucking miserable, peasantshappy."
KTM did a thing on some models where electronic features, like cruise control, would all be unlocked for the first 1500kms as a trial mode. After that they'd stop working. If you wanted to keep them, you'd pay and the dealer would unlock them.
I don't necessarily have an issue with that, as it's a one time fee, and you only pay for those features that you want. I think people do get upset when they've had something and it's taken away.
Any sort of subscription is an absolute dealbreaker though.
Edit. LOL at the downvotes. Reddit will never die.
Previously KTM had those features behind a paywall. If you wanted them, you'd go to the dealership and they'd unlock them. At least this way you had 1500kms to figure out if they were useful or not. The other option was to just include everything and bump the price up accordingly. KTM were going to get paid for their development work, one way or the other.
The reason I don’t like this at all is because if my car already has the hardware and parts to do something, it should just do them! I get what you’re saying about the free trial, but that doesn’t make sense for a car.
Maybe they should look into making privacy of their software in the cars secure.