‘I really f**king hate generative AI’ – Procreate CEO comes out swinging against new tech

Pretty astoundingly clueless take from the author of the article:

Procreate’s statements may align it with some gen-AI critical artists, but it is in my view, a little odd and inconsistent of a stand to take for a brand that readily embraced other disruptive tech — such as touchscreens and styluses and pixels — that also competes with more traditional art techniques (e.g. painting or drawing on paper).

In addition, the idea that by rejecting gen AI, Procreate is supporting “human creativity” is a little bit of a straw man argument to me, since humans also still need to enter the prompts and adjust them — sometimes many times — to create images with gen AI applications as well. Even in the case of gen AI software, humans are still driving it.