It is pretty common in Australian media, piracy is quite widespread here so I don't think there's really a social taboo around it. Public figures usually reference it in a joking way to protect themselves but we all know what they're really saying and doing.
Yeah it's pretty bad, I had to scroll for a while to come across the statistics I was interested in. Between 15% and 20% of Australians unlawfully stream content, while for downloading it's up around the 65% mark. Unlawful live streaming of sport is around 25%, as is video game piracy. Music streaming has lower levels of unlawful access - only 12%. However music downloading is again much higher, around 62%. Most lawful content is delivered via streaming these days, so it makes sense to me that the numbers are lower for streaming and higher for downloading. These are all self-reported figures of course, so it's likely that they are somewhat underestimating the scale of unlawful behaviours.