If they can make an apartment where I cant hear my neighbors, cant smell them burning food, and 100% will not be damaged from other units flood/fire then I am all for it.
I live in one of these. They're amazing, and totally changed my mind on apartments. I just wish I had an extra room and a lower floor. I can get a garage for $100/m which is not bad at all.
Anything cheap is going to be bad. We need to raise the standards to a minimum. The unfortunate thing I need to move to a house to be closer to my new job, otherwise an apartment like this would be fine.