A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.
I think this article might be looking at this wrong. Corporations play all kinds of shell games with organizations and lawyers and there are plenty of examples where corps duck responsibility by dissolving or sometimes even reorganizing these organizations.
Just because GARM has dissolved doesn't mean this kind of movement is over... like at all. The article itself states several similar lawsuits that failed.
One time in my industry, a small startup company in Israel caused around 4 million dollars in damage due to negligence in the U.S., Mexico and Honduras.
A month later that company was out of business. All their assets where purchased by another company. Conveniently the new owners were kids the old companies owners. The old owners where I hired on as "consultants".
Just the snakes eating their own tail. Nonprofit doesn't mean unbiased or non commercial goals. Whoever was funding them will just move on to another non profit.
X wasn't the only company suing them. And you disliking victim doesn't justify illegal shit. I don't use X, and I don't like musk. But fuck the ad companies.
Except I doubt the conspired. I find it far more likely that they all saw what Muskrat was doing and didn't want to do business with him, because he's an ass.