My guy, internet memes used to come in all sorts of forms. This whole "impact font on an image background" came slightly later, and exploded into more mainstream with the "advice animals" memes.
Desu, so I herd u liek mudkips, the game... Has Anyone Really Been Far Even as Decided to Use Even Go Want to do Look More Like?
Youngins! Get off my digital lawn!
Alternatively, "normies get out! REEEEEEE!"
And if you go with the dictionary definition of meme, it's just a kind of virally spreading idea.
I read more plain text posts than I do look at images, because sometimes there's a delay with the internet and the images take several seconds to load.