It's like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it's all too easy to just say "nah, I actually don't want this anymore".
When I was a poor kid I pirated, went to paying as a working adult, now I am back to buying random DVDs at thirftshops but if they keep this clown thing up, I will sail. These clowns have hard time understanding who controls the money flows here, shiti video streaming service is not a monopoly/utility...
The thing I don't get (I do - it's greed, FYI) is why the fuck they even care? If I'm paying for 2 or 4 screens on my Netflix account, why the fuck does it even matter which address they're playing at? Netflix were about to sting me because my stepkids (who are with us half the time) were using my account while at their dad's.
Believe it or not, Netflix finally drove me to Plex. I'd been holding out, still using Kodi, but decided the money I was saving could go towards a much nicer setup, and it did. A pair of HP DL380 G7s, Proxmox - the works.
Now my stepkids use my Plex server, and have both happily streamed the latest Black Mirror from it (shit season, BTW - another hump in the downhill shitshow that Netflix has become). And the savings from my cancelled Netflix sub will have paid for it over the next 12 months or so.
They made record profits during quarantine, when everyone was stuck at home. Now they have two problems:
Some of those people have cancelled because they're now busy.
They're expected by shareholders to continue that kind of profit increase forever.
They don't actually care any more than they ever did, this is just an easy way to get money out of accounts they see as less likely to cancel because many people are using the same account.