EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO

www.tomshardware.com EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO

"Advertising has an opportunity to be a meaningful driver of growth for us."

2 crossposts

Games @sh.itjust.works Salix @sh.itjust.works 6 mo. ago

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO

www.tomshardware.com /video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo

PC Gaming @lemmy.ca alessandro @lemmy.ca 6 mo. ago

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO

www.tomshardware.com /video-games/ea-is-looking-at-adding-in-game-ads-in-aaa-games-well-be-very-thoughtful-as-we-move-into-that-says-ceo