The findings about Reform’s funding come as the UN General Secretary calls for a fossil fuel advertising ban to “directly confront those in the fossil fuel industry who have shown relentless zeal for obstructing progress.”
I am always amused at how normalized it has become that political leaders need to advertise themselves as if they are a bottle of coke or some other brand.
We don't pick leaders anymore, we pick brands so of course they need vast sums of money because how else does one push brand awareness and convince people they need to choose a brand.
The issue there is it benefits the current largest party
A system where all parties with >1% vote share get a fixed budget, with parties lower than that being required to source their own funding but not being allowed to spend more than the budget would be better as it'd allow for any realistic contender to not be as corrupt
Update:
I realised this would screw over regional parties like plaid & all Northern Irish parties... A system where funding is given per-seat but with a threshold of 5% of votes in that seat (same as to get your deposit back) would be better