If they had the best of the users in mind they would try to sell it. But if I was the CCP I would do everything so they couldn't sell it. Then you'd have a martyr which you could always point to that the US is also blocking, so blocking can't be so bad.
I don't see what the CCP would get out of selling it.
It's kind of revealing really, the CCP clearly doesn't want this app operating in the US simply to make money otherwise they'd simply sell and move on.
Hopefully users will be able to put 2+2 together themselves once the withdrawal starts to fade.