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That is frustrating for sure, but they prob should have read their agreement when they purchased whatever subscription they signed up for. It's like complaining that T-Mobile has locked their subscription-discounted phone despite them not paying the bill.
Yeah they should really invent a printer with a tiny internet connected screen on the front that could convey this type of message about a person's account and the nature of the problem.
It isn't like that at all. T-Mobile would've given you a better deal for taking a contract such as that, HP just decided they didn't want you to even THINK about purchasing ink or something from anyone else but them. It'd be more like if T-Mobile sold you a phone that you paid full price for, and then decided they'd remotely lock your phone and wipe it if you tried to buy a charging cable from anywhere but their store.
This is straight malicious anti-consumer bullshit, and it is basically rapist behavior. It's disgusting.
If you buy a printer that has it already included, then you're either getting a discounted printer or "discounted" ink for a subscription period. They make it clear that it is a subscription service when you do so. They all sell printers that are not subscription-based. I'm guessing you can still sign up for their subscription-based service, and you should read the fine print about being able to cancel or what happens if you don't pay.
I absolutely hate HP by the way. They do things like include spyware in their "drivers" that are pushed through Windows Update. However, in this case, a simple Twitter screenshot doesn't accurately capture the full story. If you want to provide some more context, then by all means feel free to do so.