I find the non-personalized ads to be much more palatable, as they don't pull on the strings that would normally get my interest. YouTube once had a 6 second beer ad that only included the crack of a can opening (sound) and the view of some mountains. It was actually kind of refreshing, and I didn't gain interest whatsoever in the product! I don't drink! I'm all for ads like that, if I have to be abused by an ad.
Yeah well I'm not too keen on adult nigh-x-rated ads showing up for my kids to see, who are both younger than 5... I'm "okay" with it, myself, but I don't exactly like it. But I'm furious regarding my kids seeing it.