OpenAI is developing a web search product, The Information reported, which may be partly powered by Microsoft's Bing search engine.
This is the first thing I actually believe has a chance to hurt Google. Chat Gpt really succeeded, and it's Microsofts billions behind it. All at the same time as Google has lost its culture of innovation and has become a creepy sleezy company.
I would welcome a better search engine, all the SEO stuff destroyed Googles index of the web so it's difficult to find real things outside of reddit. Or perhaps nobody posts on the open web anymore?
I think this is the bigger factor. Most people are now talking on closed unindexed FB/Insta, closed Discord groups, closed groupchats.... All unfindable and unsearchable.
And no way a competitor will open themselves to get scraped by Google in 2024, such is capitalism.