How marketing companies use "Active listening" voice data to target advertising to the EXACT people businesses are looking for

This just blows my mind and makes me feel sick to my stomach that such company's like CMG Local Solutions do this sort of thing even exist! 🤢🤮

Note: I did not want to use the 'URL' field in this post to add a direct link to this company as they use a pixel tracker (see post title). I don not recommend you visit it. Instead, I'll quote them here:

It's True. Your Devices Are Listening to You. With Active Listening, CMG can now use voice data to target your advertising to the EXACT people you are looking for.

magine This... What could it do for your business, if you were able to target potential clients or customers who are using terms like this in their day to day conversations:

The car lease ends in a month- we need a plan. We need to get serious about planning for retirement. A mini van would be perfect for us. This AC is on it's last leg! Do I see mold on the ceiling? We need a better mortgage rate.

Active Listening can make that happen for you! We know this sounds like something from the future, but we are there! We can customize your campaign to listen for any keywords/targets relevant to your business. Here is how we do it:

Create Personas We create buyer personas by uploading past client data into the platform.

Identify Keywords We identify top performing keywords relative to the type of customer you are looking for.

Tracking We set up tracking via pixel placed on your site, so we can track your ROI in real time.

Listening Active Listening begins and is analyzed via AI to detect pertinent conversations via smartphones, smart tvs and other devices.

Analysis As qualified consumers are detected, a 360 analysis via AI on past behaviors of each potential customer occurs.

Create a List With the audience information gathered, an encrypted evergreen audience list is created.

Re-targeting We use the list to target your advertising via many different platforms and tactics including:

• Streaming TV/OTT
• Streaming Audio
• Display Ads
• Paid Social Media
• YouTube
• Mobile Precise
• Google/Bing Search (PPC)

Claim Your Exclusive Territory Before Your Competitor Our technology provides a process that makes it possible to know exactly when someone is in the market for your services in real-time, giving you a significant advantage over your competitors. Territories are available in 10 or 20 mile radiuses, but customizations can be made for regional, state and national coverage.

Here's the best part! 🤥

We know what you are thinking... Is this legal? YES- it is totally legal for phones and devices to listen to you. That's because consumers usually give consent when accepting terms and conditions of software updates or app downloads

Is it just me or does the world feel more and more everyday like a dystopian nightmare, a bad joke, satire? Ahhhh!

What's your thoughts on this?