How marketing companies use "Active listening" voice data to target advertising to the EXACT people businesses are looking for
How marketing companies use "Active listening" voice data to target advertising to the EXACT people businesses are looking for
This just blows my mind and makes me feel sick to my stomach that such company's like CMG Local Solutions do this sort of thing even exist! 🤢🤮
Note: I did not want to use the 'URL' field in this post to add a direct link to this company as they use a pixel tracker (see post title). I don not recommend you visit it. Instead, I'll quote them here:
It's True. Your Devices Are Listening to You. With Active Listening, CMG can now use voice data to target your advertising to the EXACT people you are looking for.
magine This... What could it do for your business, if you were able to target potential clients or customers who are using terms like this in their day to day conversations:
The car lease ends in a month- we need a plan. We need to get serious about planning for retirement. A mini van would be perfect for us. This AC is on it's last leg! Do I see mold on the ceiling? We need a better mortgage rate.
Active Listening can make that happen for you! We know this sounds like something from the future, but we are there! We can customize your campaign to listen for any keywords/targets relevant to your business. Here is how we do it:
Create Personas We create buyer personas by uploading past client data into the platform.
Identify Keywords We identify top performing keywords relative to the type of customer you are looking for.
Tracking We set up tracking via pixel placed on your site, so we can track your ROI in real time.
Listening Active Listening begins and is analyzed via AI to detect pertinent conversations via smartphones, smart tvs and other devices.
Analysis As qualified consumers are detected, a 360 analysis via AI on past behaviors of each potential customer occurs.
Create a List With the audience information gathered, an encrypted evergreen audience list is created.
Re-targeting We use the list to target your advertising via many different platforms and tactics including:
- Streaming TV/OTT
- Streaming Audio
- Display Ads
- Paid Social Media
- YouTube
- Mobile Precise
- Google/Bing Search (PPC)
Claim Your Exclusive Territory Before Your Competitor Our technology provides a process that makes it possible to know exactly when someone is in the market for your services in real-time, giving you a significant advantage over your competitors. Territories are available in 10 or 20 mile radiuses, but customizations can be made for regional, state and national coverage.
Here's the best part! 🤥
We know what you are thinking... Is this legal? YES- it is totally legal for phones and devices to listen to you. That's because consumers usually give consent when accepting terms and conditions of software updates or app downloads
Is it just me or does the world feel more and more everyday like a dystopian nightmare, a bad joke, satire? Ahhhh!
What's your thoughts on this?
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Almost every OS nowadays has some form of microphone detection right? So if this was on, you would be aware of it? And to jump ahead, even google is incentivised to prevent this company listening in, as they are direct competitor.
I wonder if this company is just trying to fleece advertisers with a made up tech? The "Claim your exclusive territory before your competitor" feels like the high pressure tactics that other scams use?
I might go disable the microphone in my TV remote anyway :/
OSes have protections built in, yup, but that’s no guarantee. we like hardware switches because there’s physically no way that the mic/cam can be in use: software is always 1 bug or exploit away from not doing what it’s supposed to
Yup, for sure, but while a nation state can risk exploitting a zero day to turn on your microphone, an ad tech company certainly can't. As soon as it get patched they'd be ruined.
Lol you are the only person with a brain in this thread. This entire service they're advertising sounds like a scam.
People really think these apps are bypassing the Android OS protections that show the microphone icon when the mic is listening?
And what apps are widespread enough that it can capture a wide enough range of people to target the things their customers would want while also not getting discovered or someone working for the app disclosing it?
None of this passes the sniff test.
hey i never said that i believe it… you’re right it sounds like BS, or more likely as someone said: sounds like an april fools page that got left up
but it’s good to be wary of software in general, and to know its limitations
Minimal risk for them. The state of monitoring as a whole is such that they can use such an 0-day for a couple of years before anybody notices it. It's far more likely that the vulnerability is noticed and patched without anyone even realizing that it's been actively exploited.
They are literally publically claiming that they have a zero day (or at least a zero day level capability). Google/Apple would be all over it trying to fix it. Cyber security researchers would be all over it as well.
NSA can get away with using 0 days for years because they keep quiet about them, and dont use them frivilously.
pinephone!
Except if the biggest advertiser has a set of background services with basically root access on your phone running...
Oh, absolutely. Google/apple/MS definitely could do this. But some no-name company? Not really.
At least tracking via ultrasonic sound is a thing. Apps just need to have the (ad-)library for it. Don't see why it couldn't be done via voice recognition. You know, the calculator/clock/game who wants network and audio access and etc.