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Those of us who work in tech need to have a serious reckoning about our contributions to this sort of dynamic and the sort of social environment it incentivizes us to gravitate towards, maintain, and create.
There also needs to be some discussion of class in tech and how the bull pen tech support grunts are going to have very different incentives from the senior technician making 7 figures on top of mad stock options.
Nobody listened to Negativland enough when it mattered. They helped develop Creative Commons licenses and were pretty much the spearhead for the "no attribution but you can't use it for commercial purposes" license. I'm not sure if that one even exists anymore, but it seems like Creative Commons is also pretty dead-in-the-water these days. They understood the need to define ownership and be able to say "No, corporations can't just use it freely."