What is involved with town mapping - do you have some kind of Google type camera rig on your car or a GPS device that automates the process and just drive through street, or what?
It's from Bing and Esri. It's not copying anything, as aerial imagery is a different thing than a map. Also Bing and Esri imagery is specifically allowed to be used for OpenStreetMap purposes, likely because companies benefit from OSM data.
I watched the video you linked. So it's enhancing existing maps - I was thinking it was building the maps themselves from scratch. A long time ago I worked with a small company that created digital street maps for cities to use for utility work etc.