Do normal people mute the ads or just let the television keep going?
I diligently mute them, I'm a freak I cannot stand them. But from the nature of many people's complaints about ads, it seems like they listen to them and want to retain the words they've said?
I take ads as a personal attack on my psyche. I turn my toothpaste around so I'm not looking at the logo. I pirate any shows I want to watch, and I use uBlock Origin in my browser.