I admit that I haven't been paying attention very much on the sub and haven't seen the Marlborough propaganda, but certainly the sub has its trends. I purposely avoided the Proraso Red train, but fell victim to the Mammoth Mafia. Then there are those who constantly promote Tabac 😉
That is nice. Of course, I've gone in a completely different direction and decided I need a Floris 89 trifecta in my collection. The incentive is that I will have to live to 200 in order to kill all my soaps :)