As of last I checked, people are trying it out and seeing if they can get away with it under the way GDPR is enforced. Hopefully that gets hammered out in court.
To my knowledge, the problem is the same in the EU, but there are legal initiatives by some NGOs (NOYB) that argue that having only these two options (pay for subscription or consent to personal information being sold) should be illegal, and that newspapers should be required to offer a third option (pay only the amount your information would be sold for, which is only a few cents, without the subscription).