You might ditch, but they have enough data that says enough other people aren't going to.
Just remember whenever you're annoyed by something and think "why is this a thing? This annoys me so it shouldn't happen", there's thousands of other people who can live with it or just don't give a shit.
Consumers mostly don't even care about the content. Over the last 15 years they switched from cable only to now be back on cable again disguised as streaming.