I'm guessing this will roll in the features of Nvidia control panel as well. so now we will basically be forced to install their tracking shit for basic feature support.
Yep, the second paragraph of the article says that the new app will eventually replace both GeForce experience (yay) and the Nvidia control panel (boo).
I’m running the beta of this right now. You still need NCP, because nowhere near all of the control panel options are actually in the new app. It’s just a handful of basic options.
I bet GeForce didn't do the data collection they want, and it was too much trouble to try and shoehorn it in, so they built a new app. I bet there's user data collection in there related to their AI business.