Google now knows you have a broken laptop and can estimate how desperate you are to fix it.
Because it knows how desperate you are, it can increase shop prices proportionally.
You are going to pay the maximum they get you to pay.
That's algorithmic pricing.
The more companies know about you, the more they can predict and sell how desperate you are to other stores out there.
An internet-connected car knows much more about you than you realize. A smart TV also knows what you like. Your Alexa knows if there is a problem in the home.
The concept of red and blue pills has since been widely used as a political metaphor in the United States, especially among online hate culture, where "taking the red pill" or being "red-pilled" means becoming aware of purported political biases inherent in society ... The supposed truths revealed to those who refer to themselves as "red pilled" often include conspiracy theories, as well as antisemitic, white supremacist, and misogynistic beliefs.